CO1:To Apply the fundamental concepts of marketing to the industry.CO2:To Examine Marketing perspectives essential for all managers today.CO3:To Analyse the marketing strategies of companies.CO4:To enable out of the box thinking which will explain them to develop innovative marketing strategies.
Catalogue Code: T2114
Course Type: Generic Core Course
Total Credit: 3
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Course Code: 0401410204